At our core, we believe great products shouldn’t come at the cost of the planet. That’s why we’ve introduced a new way to shop your favourite hats: slightly imperfect styles at a discounted price.
These hats are exactly the same high-quality designs you know and love—crafted with the same materials, the same stitching standards, and the same sun-smart functionality. The only difference? They may have a tiny mark, a small misprint, or a stitching inconsistency that doesn’t quite meet our full-price standards. Instead of letting them go to waste, we’ve chosen a better path.
Reducing Waste, One Hat at a Time
In the fashion and accessories industry, imperfect items are often discarded long before they ever see the light of day. But sending perfectly wearable products to landfill doesn’t sit right with us. Not when we know they can still live a long, useful life on your next beach trip, boat day, or morning walk.
By offering these pieces at a reduced price, we’re giving customers the chance to enjoy the same functional protection and style—while helping us reduce unnecessary waste. It’s a simple shift with meaningful impact.
A Win for You and the Environment
Choosing a slightly imperfect hat doesn’t just save you money; it directly supports a more sustainable product cycle. Instead of producing more than we need or discarding products over minor aesthetic quirks, we’re making sure every item gets the chance it deserves.
This approach helps us:
- Reduce landfill waste
- Lower our overall production footprint
- Honour the materials and resources that went into every hat
- Encourage conscious shopping within our community
Perfectly Imperfect, Still Made for Adventure
Every hat still delivers the comfort, durability, and sun protection we’re known for. The imperfections are minimal—often barely noticeable—but make a big difference in reducing our environmental impact.
So next time you see our Perfectly Imperfect collection, know that you’re getting more than just a great deal. You’re joining us in choosing better for the planet, one hat at a time.
