If you’ve been following our journey, you’ll know that our brand has always been about bringing colour, creativity, and personality to surf hats. We set out to challenge the sea of plain black hats on the market and offer something fresher—pieces that spark joy, stand out, and make sun safety stylish.
So designing a black hat?
Honestly… it was never part of the plan.
Over time, we received message after message from customers asking for a monotone hat—something sleek, simple, and easy to pair with everything. And while we love bold patterns, we also love creating pieces that you genuinely want and will wear.
So we took the challenge:
How can we design a black hat that still feels uniquely “us”?
To keep the design true to our brand identity, we added a quiet layer of creativity:
a subtle, tone-on-tone fish print—featuring five popular Australian catching fish illustrated with beautiful detail. It’s understated but distinctive, the kind of design that makes people look twice. We love the idea of Night Fish becoming a gentle conversation starter as people try to spot and identify each fish in the pattern.
To bring this idea to life, we collaborated with the incredible Faith Lumsden from Studio Denim Daisy, a local graphic designer whose eye for detail and love of natural elements aligned perfectly with our vision. Faith created a print that feels both artistic and deeply connected to Australian coastal culture.
Night Fish is our fresh take on a classic black hat: clean, modern, and quietly creative. We can’t wait for you to wear it, love it, and share the story behind the print.
